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Whiskas

Role

AD: Grace Xu, Seoyoung Kong, Laila Dieye
CW: Jessica Mansur

Insight

Owning a cat introduces a kind of psychological chaos, where their unpredictable behavior makes owners overanalyze, question everything, and ultimately change their own behavior to keep the peace. So we reframed cat ownership for what it really feels like:
a one-sided, slightly toxic relationship.

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