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Café Bustelo

Role

AD: Rasa Ghaffaripour
CW: Jessica Mansur

Insight

Many construction workers spend their breaks on the curb, in the middle of the job, without a space that reflects the value of their work.
So we created La Altura, a café built at height that is only accessible to those already up there. An exclusive space designed for the people who build our world, turning an everyday break into a moment of recognition.

Project type

Experiential Campaign

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